You dreamed about spending your days building a thriving photography business... but instead, you're overwhelmed... and tired of dealing with numbers.

You wish you could feel confident about the prices you're charging for your services and products... so you could focus on what you love: photography!

Present your photography prices with confidence to potential clients

Sell beautiful albums and products... at a profit that works for you

Make an annual plan for your finances and say goodbye to 'off-season anxiety!'

Practically work towards achieving your dream salary 

the spreadsheets will help you...

Knowing Your Numbers is a step-by-step workbook to help you price your services and products profitably.

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"Completing the workbook was the deciding factor in going full time with photography!"

I am recently 100% full time and I can't say enough good things about how this has helped me set goals financially. I highly recommend this tool to anyone who isn’t a numbers person, like myself, and also looking to get more organized with their business!

angie mcpherson

ashley ham

laura barnes

Pricing was a huge headache. I never really tried to price correctly in the past, but just 'picked' what I thought it was worth - terrible, I know! I now feel great about my album pricing and I can actually make a profit off of them. Thank you!

Completing the workbook a few months ago was the deciding factor in when I could go full time with photography! You helped me realistically strive for goals and pin point when I could make the big leap. THANK YOU! You honestly should be charging more for this spreadsheet!

'knowing your numbers' includes:

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9 customizable spreadsheets with instructional videos

*compatible with both Microsoft Excel and Mac Numbers


Calculate total annual costs and easily set aside money for paycheques and taxes.


Discover clearly what each wedding costs (and profits!) your business.

3. portrait collections

Design the best portrait sessions packages based on actual costs

4. weddings to date

Record booked weddings, view current retainers and total wedding net profit.

5. portraits to date

Record booked sessions and see current retainers and estimated net profit.

6. album pricing

Set profitable album pricing (and sale pricing!) based on your supplier costs.

7. print pricing

Make print sales work for you - easily calculate multiple size costs in minutes.

8. goal setting

Work towards a dream salary goal with this easy to use spreadsheet.

bonus: outsourcing

Find out how your business could be outsourcing editing to make more!

Who is "Knowing Your Numbers" for?

Photographers who are already making a full-time income from photography but want to gain greater knowledge about their business numbers to earn more!

Photographers who aren't yet full-time photographers... and want to accurately know what it will take financially to make the leap to full-time business!

This isn't for You if...

You're an accountant who moonlights as a photographer and you know everything there is to know about your business numbers.

You're not interested in taking the time to complete the spreadsheets and get serious about what you're charging!

Jamie Delaine Watson

Jamie is a wedding and portrait photographer from Vancouver, BC, Canada. She's been photographing weddings since she was in high school (it's true!) and has photographed nearly 200 weddings in the last 8 years. Jamie has a talent for teaching her fellow photographers about the 'business' of photography... and wishes every single photographer knew their business numbers inside and out!


You're brilliant! The numbers side of the business is something I’ve struggled to feel confident about since the beginning! You've helped me be confident I am valuing my work (and pricing albums) enough to maintain a livable salary and set financial goals while doing the job I love most in life! 

Shannon May Pringle

Nik and Dana fiorito

Candace Cunning

I have been loving the workbook. I had no idea I could make so much per month. I have been able to setup automatic payments to give myself a monthly income AND tuck away money needed for taxes, expenses and savings!

Knowing Your Numbers has been so valuable. When I’ve been booking jobs recently I’ve (nerdily) been so excited to go back to the workbook, update my earnings, and watch my bi-weekly paycheques grow!

"You've helped me be confident I am valuing my work enough to maintain a livable salary and set financial goals"


Customizable workbook with 9 spreadsheets, step-by-step video teaching by Jamie walking you through every spreadsheet. 

Knowing Your Numbers includes...

We want you to be 100% satisfied with your purchase. This product comes with a 30-day money back guarantee if you are unsatisfied with the value received upon completing all of the spreadsheets.